What is e-mail marketing?
E-mail marketing is an essential sales strategy for every business, and selling beats is a serious and work demanding business like every other. Collection of e-mails from people interested in what you do is needed from the beginning in order to build a list of potential customers as soon as possible.
E-mail marketing is a huge necessity for your business as it is a direct way to promote your brand, advertise the products you are selling (software, plugins, beat packages etc.) or inform your lists (customers) for any news or updates considering your music.
It is a slow process and requires lots of work, this is not a become rich fast scheme. The key here is patience and building long term relationships with your subscribers so that they have plenty of time to get used to your brand and eventually trust it.
You should dedicate your time and invest time into learning as much as you can about your audience, find out what their interests are, look carefully to find what their problems are and create solutions so that you become helpful. That is a benefit both for you and your audience.
Advantages of e-mail marketing
E-mail marketing comes with some great advantages that help every kind of business expand and increase its conversions in a lot of ways. Those advantages can be very helpful for online beatmakers when it comes to selling their beats.
First and most important must be considered the low cost of e-mail marketing. The price plans of Autoresponders are very convenient for the user, especially considering how much it would cost (both in money and time) to send these numbers of e-mails to huge lists of subscribers using direct mailing.
Another big advantage is the instant delivery time of e-mail marketing. You can offer a product which can be downloaded seconds after the subscriber provides his e-mail address. Same happens when you sell a digital product. As soon as the buyer clicks on the BUY button, he instantly receives the digital product he purchased.
What is more, using e-mail marketing methods you can track and measure the effectiveness of an e-mail marketing campaign with a variety of tracking metrics, which gives you the opportunity to examine every campaign thoroughly and improve the targeting results.
Using e-mail marketing is a more direct and personal way of sending messages and newsletters of updates to your customers than physical mailing, which requires a lot of time and is more difficult.
Disadvantages of e-mail marketing
The most unwanted disadvantage of e-mail marketing is considered to be spamming. Not all e-mail campaigns are able to pass the spam filter and sometimes e-mail newsletter fail to be delivered. Of course this happens rarely, so you should not worry.
Living in the digital era, sometime the consumer faces the problem of e-mail overload. This happens when a lot of e-mail promoting products or updates arrive to the inbox of an individual, which makes it difficult and time consuming for him to distinguish between the e-mail that interest him and the ones that he wants to trash.
Finally, a problem that is very common when it comes to e-mail marketing is the subscriber engagement. It is very difficult to keep every subscriber interested in your newsletter like they were in the beginning and after some time the subscriber becomes a bit too familiar with the e-mails he receives and pays less attention to the updates.
Why would e-mail marketing work for your Beat Selling business?
There a lot of reasons why e-mail marketing still works. One of the main ones is peoples’ relationship with their e-mail inbox. They check their e-mails every single day.
Another very significant reason is that people do not give their e-mail addresses to brand or individuals that they do not trust. What this means is that if they decide to share their e-mail address with you (and your brand) that means that you have built some kind of trust, and that is a huge step.
In addition, e-mails are a very direct way to promote your business as it can be very personal and address certain solutions to people that you know they need them.
What is more, e-mailing seems to be the most stable form of communication not only between people, but also between businesses and people too. How many social media platforms have you seen come and go the last 10-15 years?
In contradiction to this fact, e-mail’s seem to be getting stronger year by year, being the most trustful form of communication for people.
How does e-mail marketing work when it comes to Selling Beats?
Autoresponders are our main tools as they can be automated and save you a lot of time and effort, simply by following a schedule that you control and sending e-mails for you even when you sleep. This is the essence of true passive income.
Here are some of the top Autoresponders in the market:
- Constant Contact
The first thing you must learn to do is to collect peoples’ e-mail addresses. The most common way to do this is by offering something for free such as a Drum Loop Kit or a Beat Package (10 beats for example) with commercial licenses or even better, create a helpful e-book guide on making beats, audio mixing and mastering, writing lyrics etc.
There are plenty of ideas to focus on, and sky is the limit.
One thing you have to consider though is to offer something that you are really an expert at, so that people stay pleased and come back for more. You cannot be considered an authority or an expert as a Beatmaker if for example you offer a Beat Package full of low quality without the necessary mixing and mastering.
What you need to do in this occasion, is compile a number (large number if possible, for instance of 100 or 150) of drum loops or drum sounds, make them sound as professional as it gets (feel free to devote some more time on this task in order to achieve quality results) and offer them for free to your potential future customers.
Be generous, do your best for people to stay satisfied by your work and most important keep up connecting with them and answer every single one of the questions they may ask you about your product.
It is not only about the free product you have to offer, it is also about the customer service and assistance you provide and help them use your product to its full potential.
This way you enhance the trust towards your brand name.
Quality and helpful products is the solution, and you do not have to worry about giving them for free. Free stuff will build e-mail lists and a sort of gratitude for your business.
Best Ways to Make Money Giving Away Free Stuff (Beats, Drum Kits, E-books)
Giving away stuff for free never sounds appealing for any person that owns a business in the beginning, and Selling Beats Online is not different. This happens mainly because of the idea that someone will benefit from our own hard work, while we get nothing. But this is not the entire truth.
Giving away free stuff as an Online Beatmaker can be very profitable for your business and brand in many ways. Let’s see how.
Promotional use. You can give away free stuff such as beats with basic license rights or drum kits and invite people to share your content, blog posts, new beats or even your website as an exchange. That way you help the people that need your music and you get the promotion that is extremely valuable for your brand. We all know that making people familiar with our brand name and image is one of the most important things all businesses should focus on.
The perfect place to apply this technique is of course the social media platforms, such as Facebook, Instagram, Tumblr, Pinterest and so on. Of course you can also use e-mail campaign to enhance the promotion. E-mail marketing is always a great solution.
Lead generation. Have we already mentioned E-mail Marketing, adding more subscribers to your lists is a crucial part of your Beat Selling business. More subscribers mean more potential customers, and you can achieve pretty big numbers using freebies again as a way to attract them.
In exchange for their E-mail address people can benefit again from free stuff concerning your brand. Again the most obvious and usual would be some free beats, a new software that you created or a package of loops, drums etc.
Building authority. Another very important result of you giving away free stuff, is that you can start building a name as a brand authority. The definition of being an authority is that when people have a particular problem or request relevant to your expertise, you will be the first person (or brand) they will consider to approach.
Let’s say for instance that you have created a very helpful Step by Step Guide on How to Create Beats. This guide was offered for free by you and has been downloaded 1000 times to this day. Each one of these 1000 individuals that have benefited from your knowledge will know come to you for more answers to their questions etc. You have now created a potential customer database with people to which you can offer webinars, private courses, services and so on.
Product upscale. You can offer a product, the first part of a series (for example Trap Drum Kit Vol.1) for free, and you can then offer Vol.2 and Vol.2 for $19.99 each or $29.99 as a bundle. This requires quality stuff given for free so that people stay satisfied and come back for more.
Same principles apply to giving away Beats for free too. You can offer a free quality beat for free at first, and then make a bundle of 5 beats of the same great quality that people can make more songs with, or even an entire Mixtape or Album and price them accordingly.
What stuff to give away for free?
Each business has something special to offer to its customers, and being an Online Beatmaker has some of the most advantages when it comes to giving away free stuff.
While many other businesses struggle to create a useful product for their subscriber, Online Beatmakers have plenty of digital products to offer due to the nature of their profession. For example:
Beats. You can offer a number of beats with no commercial rights and no profit rights for promotional use only or even tagged. This way people can practice their lyrics on your beats but they have to purchase the beat if they decide they want to use it in their mixtapes or in a video for instance.
Drum Kits and Loops. All beatmakers know how to create their own drum loops, kits, loops etc. You can create a certain number, make a package and offer it for free in exchange for a subscription to your list.
Software. You can create and offer your own software, for example a bass or guitar plugin, an EQ, a compressor and practically anything that can be used in making beats or audio mixing. This of course requires more advanced programming skills and knowledge, but it is still one great way to attract people and drive traffic to your website.
E-book. Share your expertise with others. If you have some special skills in making beats, audio mixing or mastering, cover design and much more, you can offer some basic knowledge to people and after they subscribe to your list you can offer more advanced techniques using E-mail Marketing.
You can see that the big secret here is to make your business and especially your brand name as attractive to people as possible. Giving away free stuff is the most popular and possibly the most effective way to gain subscribers and build huge mailing lists.
I would advise everyone, especially newcomers to the Online Beat Selling business to apply those methods from the very beginning because they take time and require lots of patience and work.
Constant advertising is the key for every successful business. You may have the best Beats or generally music of the world but being unable to promote your work equals to no sales and no substantial income, which is why many talented people over the years have been discouraged and stopped making music.
Consider everything written above and do not make the same mistakes.
You can do it, and you can do it now!
What you can offer
When selling beats online, there is a large number of digital products you can offer to the people in exchange for their e-mail addresses.
- E-book (Guide)
- E-mail guidance
- Video tutorials
- Drum kits
- Free beats
- Free services
E-books are the most common free digital product businesses offer their subscribers. They are usually guides or solve a problem relevant to the industry of every individual business, in this case Selling Beats Online. They can be small books starting from 2.000-3.000 words and extend up to 10.000 or even 15.000 words.
Email guidance works in a similar way to e-books. It is a series of e-mails that guide or solve a problem related to the industry the people are in. Their number varies from 5 to 10 e-mails. They usually are not as descriptive as the e-books and have a smaller total length compared to the e-books.
Video tutorials are a great thing to offer for free, as videos captivate peoples’ attentions immediately and very easily and they are highly likely to guarantee peoples’ engagement to your website or youtube channel. If you are a fluent talker, they are highly recommended.
Drum kits or drum loops is a very common free product related to the industry of Selling Beats Online. Each beatmaker is more or less capable of creating his own drum loops, naming and packaging them and offering them to his subscribers. Of course, the result hast to be of high quality to engage the subscribers.
Software is a more complicated solution as it requires programming knowledge, but if you are not one of the lucky ones with those advanced skills you can always hire a programmer and create your own equalizer, audio compressor or any kind of plugin you want. This way, the possibility of subscriber engagement increases dramatically.
Free beats is the most regular free product online beatmakers have to offer in exchange for an e-mail address. You can choose for examples 10,20 or sometimes 50 of your finest beats, make a package and offer them for free. You can include basic license rights in the package, or non-profit licenses which guarantees that you can resell these beats as many times as you want from your website, because the licenses are not exclusive.
Free services can be offered for free usually for a particular purpose. When for example you have a new service available on your website (for instance Audio Mastering Services) and you want to promote this services to your clients, you can offer them a demo of this service for free in exchange for their e-mail address. This way you advertise it and your customer gets a taste of your services and decides whether he wants to use it again or not.
What to do after you have collected the e-mails?
Let’s say you now have your first 100 e-mails from people that have decided to become your subscribers. That is awesome! Do not consider 100 e-mail addresses to be a small number. It is the volume of targeted people that matters here, even though when it comes to e-mail lists, the rule of “the more the merrier” is literal.
Next thing you have to do is schedule your Autoresponder.
This is called a follow-up sequence and is available by almost all Autoresponders.
Follow-up sequence is a series of e-mails sent to your subscribers in a specific order that you have scheduled (for instance 5 or 10 e-mails) when a new person subscribes to your list. These messages are usually informative or explanatory.
This helps you to start building a form of relationship and trust with your potential customer so that then you can inform him about your new products or services that you offer.
When eventually you have that new product or service and want to inform your subscribers you send a newsletter or a broadcast. Newsletter messages are sent to all of your list subscriber at once (for example when you release a New Beat or a New Software). This is very convenient as you don’t have to alert all of your subscriber individually and it saves you a lot of time, that you can invest in you beats or to website improvements.
Upsell your products
A crucial moment when it comes to increasing conversions through e-mail marketing, is the upsell. What upsell means is that you as a seller add extra perceived value to a product that you already sell, so that a satisfied customer that was willing to buy your first line of product, buys the next ones too.
For example, you sell through your website a drum loops package named “Golden Drum Loops”. You have a few satisfied customers that bought that product and you want to sell more to them. So, you create a series of the same product (for instance Golden Electric Bass Loops”, “Golden Percussion Loops” and “Golden Special Effect Loops”) and you offer them along with your first product as bundle.
Satisfied customers will be more than willing to buy those products too, because they now are sure and trust the quality of your products, and know that they will make good use of them like they did with the first product.
Upsells can be applied to most product, especially digital ones, as long as they add extra value to the first product that was available and they benefit the buyer.
In order to successfully upsell your products there are a few things that you must be aware of and pay close attention.
First and foremost, you need to be as familiar as it gets with your products (which is easy if you created them) so that you are able to answer every single question your clients may have. You must be able to describe your products in detail, solve any given problems and provide your customers with tips on how to use the products properly.
In order to achieve this, you have to keep regular contact with your customers, find out what they want, what are their necessities and what things did not satisfy them and try to improve them. Make them feel comfortable talking to you and try to be friendly.
Make the upsell relevant. Try not to sell random products to random customers. Prefer selling products relevant to what they have already purchased so that you do not lose your target point.
Don’t press your clients and let them decide which product and prices seem affordable to them. Make your case and give them time to consider your offer.
What you need to upsell is improved versions, upgrades or the next part of a series you have already released. This way the customers perceive the offer to be of high quality, relevant to the products they have already purchased and consider them to be necessary for them in order to continue being satisfied.
What you need to keep in mind
Keep your messages to your subscribers simple, on point and sincere. You need to make clear and emphasize the main purpose of each e-mail sent, so that the subscribers interested can easily take the right action.
Do not spam your subscribers. Not all of your subscribers will have the money or be in the right mood to purchase or even take a look at what you have to offer that particular moment. Be patient and do not spam their inbox with annoying e-mails messages. It takes time and effort.
Make each e-mail interesting. Try to add eye-caching photos, videos and examples to help your subscriber understand why your offer is going to help them.
Say always the truth. Do not advertise what you can’t really offer. People will understand it, get the wrong impression about your brand and probably unsubscribe. You need to make your brand trustful and gain the respect of your potential customers.
Top 5 E-mail Marketing Videos – Sell More Beats
This is a video of Kurt Johansen who is considered by many the E-mail Marketing King. A very interesting video in which he expresses his view on E-mail Marketing, shares some of his most valuable secrets and advices beginners on how to take action.
Next is a Mailchimp Tutorial video, which shows how can people (beginners especially) use Mailchimp as an E-mail Marketing tool. The video contains in depth analysis on list imports, sign up forms and how to embed them on your website and how to easily create campaigns.
Our third video is an absolute beginners guide on E-mail Marketing, essential for those of you who have recently started or are going to start your Beat Selling business in the near future. It is a step by step guide which includes detailed guides on how to use E-mail Marketing techniques to generate more customers, and eventually more income.
This video targets once again the newcomers on E-mail Marketing, but in addition it includes lessons on how to pick the right niche (if you are reading this you have already picked Beatmaking I guess), how to make opt-in, squeeze and thank you pages so that you can bring more traffic to your business.
Last but not least, here is a video about Facebook and E-mail Marketing combined. It reveals the secrets between both ways to promote your business, the similar ways both tool work and focuses on how to learn to strategically use them both to bring more positive results to your business (such as traffic and income).
That is all for now.
Thanks a lot for reading us and feel free to share your opinion in the comments section!